Flip Flop Central was born out of necessity and customer recommendation. We started out as Pure Juice Sandals. Our original website, PureJuice.com was instantly successful due to brand recognition with over 25 years as a leader in the surfing and resort markets. Over the years many of our customers asked us if we could make a variety of sandal types that we did not currently offer such as more bling, colors, sandals with arch supports, more fashion, etc. It made a lot of sense to us as we were already getting a lot of traffic on the sight so why not offer more. We contacted other sandal companies that we felt we could rely on in regard to quality, durability, comfort, and a great guarantee. So here we are. We are gradually building our brand list and will continue to offer you, our customer, only the best sandals that we have tested and can personally guarantee. Thank you for your loyalty.